The subjects of adverts and independent cinema seem to be joined at the hip of late after the hub bub surrounding the Nike/ Beautiful Loosers marketing, Eurostar/ Somer’s Town release and Harmony Korine’s Thornton’s/ Budweiser campaigns and so on. And heck why should September buck the trend as Shane Meadow’s jumps into the fray again with his latest directorial outting, a UK tv ad campaign as part of the “Act on CO2” campaign.
I first caught wind of the ad at the tail end of last week on the Guardian site (you can catch the full ad here). Sadly though after watching it I have to say I found it… well, quite forgettable. However what I didn’t find forgettable was my shock when I learnt that this ad was £6m worth of forgettable.
For such a sparse and realistic style of advert am I alone in being baffled as to where this sum of money was spent and am I being naive to be suprised at the cost of the ad? Or hey, maybe £5m of this budget was the electricity bill the dad gets in the post?
If the bulk of this went towards the director then sadly I don’t think this was Shane’s best work, and is one which is less This is England more Kris Marhsall BT soap opera. So if you only catch one high profile director advert this year best stick with Korine’s fun-filled jingle jangle Budweiser ads.
0 Responses to “Meadow’s New Environmental Ad Costs the Earth”